Using Technology to Gather Competitive Intelligence

Sources of competitive intelligence

Competitive intelligence sources are available in a variety of formats. There are paid databases that provide comprehensive information on pricing, investments, and companies. Other sources of competitive information include annual reports. Both are invaluable in gaining a broad understanding of a company’s operations.

Methods of gathering competitive intelligence

Compiling competitive intelligence involves gathering information about facts, processes, and other business variables. It is important for an enterprise to collect information from different angles so it can understand its business strategy better.

Tools for gathering competitive intelligence

There are a number of tools available for gathering competitive intelligence. Some of the most useful include the Internet and social networking sites. Knowing where to look will give you a comprehensive picture of your competitors and the information you need to succeed in business.



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