Small Business Networking to Get More Customers and Professional Services in the Market, Like thinking about marketing and sales, the thought of networking can make your heart ache.
When most service professionals hear the word “network,” they think of the old business mentality of advertising networks at meet and greet events, where people are there to gossip and manipulate each other. each other in an effort to benefit themselves or their Company.
Who wouldn’t mind spending an hour or two exchanging small talk and sales pitches with a fake smile on their face to hide their discomfort? If that feels uncomfortable, selfish, and deceitful, chances are all those business cards you’ve collected will end up in a drawer on your desk, never to be seen again, because you will be so afraid of being watched that you will delay until what they are forgotten.
Brave! There is a good news! It doesn’t have to be like that! Book Yourself’s solid small business networking strategy works from an entirely different angle; it’s about connecting and sharing with others. All it takes is to shift your perspective from scarcity and fear to abundance and love. With the Book Yourself Solid network strategy, the focus is on free and sincere giving and sharing, and in doing so, building and deepening mutually beneficial relationships with others. It’s about creating lasting relationships.
Networking events for small business owners — What to do — If you want more customers Be on time — Now is not the time to create a grand entrance by being trendy late or tell stories about why you were late. No one cares. If you’re late and notice it, apologize and let it go.
Relax and be yourself — Contrary to conventional wisdom, you don’t have to fit in. It sounds cliché, but be yourself, unless you’re yourself, you end the evening with a tie wrapped around your head and nose to a shrimp salad. But seriously, people want to meet the front runner who writes the rules and takes the lead, not the one behind the marbles. So don’t be afraid to express yourself to the fullest. If it were you, you’d be more memorable.
Smile and be friendly — Men and women may worry that smiling too much will be interpreted as some kind of entertainment or that they are hungry for attention. This fear of being misunderstood will hold you back. Let it go! It’s better to have a friendly smile than to be seen as hostile or aloof.
Focus on Giving — If you focus on giving, you will get a lot of profit. If you focus on what you can achieve, you will have much less success.
Preparing for the Event — Find out the names of the organizers and some of the key players. Identify what and how you can share with others at the reception: who you know (don’t need to be named), what you know (but don’t know it all) and what you have You can share from your heart (without making assumptions) with the people who will be attending that particular event. You never know what could change someone’s life.
Introduce yourself to the event organizer — This person can be a very valuable addition to your network. Never forget to say “Thank you”.
Introduce yourself to importance — If there’s someone you want to meet at a major conference or event, a well-known person in your industry, go up to them and say “This is what I do and this is what I do.” is my business card”? No! You start by giving praise.
You say, “I just wanted to tell you that your work has had a big impact on me” or “Your work has inspired me to do this or that.” Then the next time you attend the same event, you can say, “I just want to hold your cup of coffee.” Meaning: “I want to help you in a way that can add value to your life or work.” She may say, “I don’t think so,” but what do you have to lose? Again, she might respond by saying, “Yes, you seem like a really sincere and caring person.
I have things you can do. Remember that successful, busy people always have more than they can reasonably handle. They are always looking for talented people to make their lives easier. If you can help reduce someone’s stress levels, you’ve got a friend for life.
Offer something when meeting someone for the first time, whenever possible. Offer congratulations (as in the example above), sympathy, or connection. When you can say “I know someone you need to see” or “I think there’s a great book out there that might offer a solution to your problem,” they’ll see you’re very different from the person who stuffed you. card. of the visit. face them and say, “Keep in touch, man.” If you can make them feel better, more uplifted, and energized after they interact with you, they’ll remember you.
Start a conversation by asking a question — This is a great approach, especially if you’re nervous. It takes you out of the limelight and allows others to shine. It allows you to learn something new at the same time.
Identify two or three things you want to learn from the people at the front desk. People are attracted to people who are curious and interested.
Eye contact — This shows respect and concern for the person you are talking to. And focus on the person you’re talking to.
If you’re talking to me, but your eyes are constantly scanning the room for someone more important or a better match for you, do you think that could make me feel unappreciated?
Wear comfortable clothes — If you are constantly restless or worried about wearing uncomfortable or ill-fitting clothes, you will feel embarrassed and others will feel it.
Take the Initiative — Go meet people and make friends. People love to be asked